Our aim is to create a leading hospitality brand in the country and we need to communicate this aim to
our people and consumers alike.
Our brand image will play a critical role in this. To build a strong reputation as an unrivaled brand, we
need to deliver a clear, consistent, undiluted message that conveys what we stand for – our brand will
help us do so.
This manual gives you the guidance you need to protect and nurture our brand.
To help us achieve our objective, this manual contains definitive templates, master artwork, and all
relevant logo files.
If we all work hard to make this happen, then the company, its people and all its patrons will benefit.
Thank you for all your valuable support.
Managing Director